Micromax – a brand name synonymous for providing staggering value for money proposition on its products has just showcased its latest offering in the highly competitive smart phone market – the Micromax A210 Canvas 4. Cashing in on the wave created by its predecessors (Canvas, Canvas 2, Canvas 2 HD and the likes) Micromax is expecting the Canvas 4 to emulate a similar success story.
The Canvas 4 has a brushed aluminium frame that is 8.99 mm thick and just like phones from the stables of smart phone biggies like Apple and HTC, the aluminium frame also houses the antenna; thereby enhancing connectivity and in-call voice quality. Owing to this aluminium finish, I’m pretty sure that users will find this phone to be quite robust and sturdy. Although some may not necessarily like the extra few grams this kind of a finish adds to the overall weight of the phone. The five inch screen ensures that this phone is definitely southwards of a normal phablet territory.
The Canvas 4 has the three capacitive touch keys up front. Those being keys for Menu, Home and Back navigational functions. A single piece removable cover holds fort at the back and there are the usual screen lock cum power on/off and volume rocker buttons located on either side of the phone. A 3.5 mm headphone jack is located at the top of the phone and a micro-USB cum charging port is at the bottom.
The latest Micromax has a five inch IPS display panel that has a resolution of 720×1280 pixels. This has turned out to be one of the biggest disappointments with respect to the Canvas 4 as everyone was expecting it to come with a full HD 1080p display. It seems as if this has been a glaring oversight on the part of the company. In spite of this, the colors look vibrant and the display quality is sharp. Another point worth considering is that the touch on the display is said to be more responsive than that of the Canvas 2 HD and previous phones in the Canvas series.
Performance and Features
The Canvas 4 sports the latest version of the Android OS (Android 4.2.1) with some of Micromax’s in-house modifications to the UI. It has a 1.2 GHz Quad Core processor and a 1 GB RAM. It also has a 16 GB on-board memory that is expandable up to 32 GB via Micro SD card. On the surface, these specs seem quite satisfactory for everyday routine duties and initial use suggests that there is hardly any lag in operation. We will have to wait and see how this phone fares over long term use.
As far as equipping the phone with features is concerned, it appears as if Micromax has left no stone unturned. The Canvas 4 comes loaded to the gills with everything you would expect of a phone in this segment. In fact, Micromax has thrown in some very attractive features that do make a strong case for the Canvas 4. Its primary camera is a 13 megapixel unit that has a Sony sensor and an LED flash to support it while the front camera is 5 megapixel.
It also features some smart features like the all new blow to unlock, multi dimensional sweep panorama mode, pop-up video player, a look away feature that pauses a video being played as soon as the user looks away, a feature to preview the next video without pausing the current one being played, a multi window, answer or dial as soon as the phone is brought close to the user’s ear and a flip to make an incoming call silent.
Apart from this, the phone comes pre-loaded with apps such as MusicHub, Kingsoft Office Suite, Hike Messaging, Opera Mini, M1 Live, Spuul (to watch movies), Fone Clay (to download themes). It is also bundled with Micromax’s own security software called M! Security. This app offers anti-virus, anti-theft, phone tracking and back-up solutions.
As of now, the phone is available in two colours – Pristine White and Smoky Grey and retailing at a price of Rs. 17,999/- in India. Micromax is also offering a free flip cover worth Rs. 2999/-.
Specs for the geeks
Here are detailed specs for the Micromax Canvas 4.
If you ask me the all new Micromax Canvas 4 does make a very strong case for itself. That said, given the prevailing conditions in the market, the cut-throat competition and the highly price conscious consumer, we will only have to wait and watch whether the Canvas 4 takes the fight straight up to the competition and becomes Nothing like anything or ends up being a damp squib.